Teaser 367

Music for two films by Alejandro Ramirez as part of his exhibition at GRID International
Photography Biennial Amsterdam.
“With Teaser367” Ramirez wanted to produce a teaser campaign for a non-existent product. The idea was to recreate strategies from the field of advertising to generate an atmosphere of expectation among the viewers.

A teaser campaign for a nonexistent product. An action that replaced the end result with imagination, with a none tangible point. Fantasy becomes the object of expectation, inviting the viewer to drift in an alternative future. A teaser campaign with no purpose but to ask and consequently fill the space with whatever people might think. One idea in mind: to change the flow of time for a week in the Amsterdam area using photography, video, digital media and poetry placed in the public/electronic space”.